Reinventing Journalism On The Web: Links As News, Links As Reporting →

News orgs need to play to the strengths of their medium; i.e. make hypertext documents that act like hypertext documents.

Just as the reported quote is an essential element of journalism, on the web the “reported link” must become an essential element of journalism.

There is a fear that once readers leave the news org’s site they won’t come back. That’s valid, I suppose, but there’s no point being on the Web if a news org won’t act like it’s on the Web.