"Readers and publishers alike need to stop envisioning books as just “content.” In many ways, the digital revolution makes the back-end invisible and therefore hard to quantify, monetarily. Does anyone ever think how expensive it is to run the massive Google server farms? Or the enviromental impact of the billions of cell phones, ipods, and e-readers (not to mention computers), that last for only a couple years and are not recyclable? … Publishing works the same way. A book is not just content and production. We’re not the enemy here, we’re just trying to feel our way forward to an unfamiliar future–and in an unfamiliar present."

MobyLives writing on the challenges of transitioning from books to e-books